StrategyGiven the complex nature of today’s market, sellers and buyers are looking for strategic advice. Ellen’s success has been, in large part, due to this recognition and her ability to craft a sales strategy specifically designed to meet the individual needs of her clients. She provides her clients with answers supported by detailed analysis along with a strategy and execution, which allows them to meet or exceed their goals. “We help our clients decide whether they should sell their house now or wait, where the market is trending in their area, and how to dovetail the sale of their home into their overall goals,” says Ellen.


Real estate.

Clients, whether they are banks, real estate developers or individuals, want service and demand results. Different projects require different resources, and most importantly, successful execution. Because of Ellen’s resources and expertise, she is able to consistently present exclusive opportunities to her clients. “Our residential clients love the level of sophistication and service we provide, and they quickly recognize that it’s rarely offered by firms devoted exclusively to residential brokerage,” says Ellen.


SuccessEllen is dedicated to the success of her clients and has a track record to prove it. Over the course of her 10 year real estate career, Ellen has been involved in many high profile residential developments. She began her career with THF Realty as part of the award-winning sales team for The Plaza in Clayton, the exclusive $150M high-rise next to the Ritz Carlton. She later went on to lead the sales efforts at Trianon Condominiums in Clayton, where she pre-sold 50% of the units prior to the developer canceling the project due to the economic crisis. Over the past few years Ellen’s company, Reid Case Group, has continued to successfully execute a variety of high profile projects. In 2010, RCG sold out Demun Pointe, a 27 unit condominium building in Clayton, which required development, construction, financing and sales support. In 2011, RCG sold out Alamo Condominiums in Clayton, which required repositioning a fully leased 9 unit building back into condominiums as originally constructed. In 2012, RCG prepared a redevelopment plan for Clayton On The Park, which housed a failed senior housing project, and sourced a buyer who converted the building into a 200 unit luxury apartment building. Currently, Ellen is focused on providing the same level of service and expertise to individual buyers and sellers, with an emphasis on luxury condominiums and lifestyle estates. RCG’s ability to provide advisory services, support and successful execution for a wide variety of projects and clients sets them apart from the rest.

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